Visual Marketing
From Attention to Action| By: | Wedel, Michel; Pieters, Rik |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780805862928 |
| eText ISBN: | 9781136676482 |
| Edition: | 1 |
| Copyright: | 2008 |
| Format: | Reflowable |
Lifetime - $74.39
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention