Brick & Mortar Shopping in the 21st Century
| By: | Author |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780805863949 |
| eText ISBN: | 9781136676413 |
| Edition: | 1 |
| Copyright: | 2008 |
| Format: | Reflowable |
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Table of Contents
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in