Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions| By: | Paul Gibbs; Michael Knapp |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138162464 |
| eText ISBN: | 9781136609404 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Reflowable |
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.