How To Write a Marketing Plan for Health Care Organizations
| By: | William Winston |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780866564502 |
| eText ISBN: | 9781136550874 |
| Edition: | 1 |
| Copyright: | 1985 |
| Format: | Reflowable |
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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.