Emotion and Reason in Consumer Behavior
| By: | Arjun Chaudhuri |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780750679763 |
| eText ISBN: | 9781136406898 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Reflowable |
Lifetime - $88.79
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.