Festival and Events Management
| By: | Ian Yeoman |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780750658720 |
| eText ISBN: | 9781136403460 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Reflowable |
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Table of Contents
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.