Introduction to e-Business
| By: | Colin Combe |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781041323600 |
| eText ISBN: | 9781136392894 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Reflowable |
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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form