Marketing Research for Managers
| By: | Sunny Crouch; Matthew Housden |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780750654531 |
| eText ISBN: | 9781136379666 |
| Edition: | 3 |
| Copyright: | 2003 |
| Format: | Reflowable |
Lifetime - $85.19
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples