Political Communications
Why Labour Won the General Election of 1997| By: | Author |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780714644820 |
| eText ISBN: | 9781136324871 |
| Edition: | 1 |
| Copyright: | 1999 |
| Format: | Reflowable |
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The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.