TV Commercials: How to Make Them
or, How Big is the Boat?| By: | Ivan Cury |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780240805924 |
| eText ISBN: | 9781136070297 |
| Edition: | 1 |
| Copyright: | 2005 |
| Format: | Reflowable |
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Table of Contents
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.