The Idea Agent
The Handbook on Creative Processes| By: | Jonas Michanek; Andréas Breiler |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138896307 |
| eText ISBN: | 9781135928322 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.