Inviting Latino Voters
Party Messages and Latino Party Identification| By: | Stacey L. Connaughton |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415649308 |
| eText ISBN: | 9781135874179 |
| Edition: | 1 |
| Copyright: | 2005 |
| Format: | Reflowable |
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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.