Transnational Marketing in the Information Age
| By: | Diane M. Desimone |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138986060 |
| eText ISBN: | 9781135682019 |
| Edition: | 1 |
| Copyright: | 1998 |
| Format: | Reflowable |
Lifetime - $85.19
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.