Amateurs and Professionals in Post-War British Sport
| By: | Dilwyn Porter |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780714650869 |
| eText ISBN: | 9781135307370 |
| Edition: | 1 |
| Copyright: | 2001 |
| Format: | Reflowable |
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The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.