Research in International Marketing (RLE International Business)
| By: | null |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138007949 |
| eText ISBN: | 9781135124342 |
| Edition: | 1 |
| Copyright: | 1986 |
| Format: | Reflowable |
Lifetime - $79.19
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.