Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions| By: | null |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415751476 |
| eText ISBN: | 9781135083380 |
| Edition: | 1 |
| Copyright: | 1988 |
| Format: | Reflowable |
Lifetime - $79.19
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.