Profiles in Small Business
A Competitive Strategy Approach| By: | Margo Anderson; Lowell R. Jacobsen; Gavin Reid |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138983922 |
| eText ISBN: | 9781134961481 |
| Edition: | 1 |
| Copyright: | 1993 |
| Format: | Reflowable |
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A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.