Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector| By: | Aino Halinen |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415146074 |
| eText ISBN: | 9781134758135 |
| Edition: | 1 |
| Copyright: | 1997 |
| Format: | Reflowable |
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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.