Consumer Research
Postcards From the Edge| By: | null |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415173179 |
| eText ISBN: | 9781134690022 |
| Edition: | 1 |
| Copyright: | 1997 |
| Format: | Reflowable |
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Table of Contents
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research