Internal Marketing: Directions for Management
| By: | Barbara Lewis |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415213172 |
| eText ISBN: | 9781134613939 |
| Edition: | 1 |
| Copyright: | 2000 |
| Format: | Reflowable |
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic