Advertising
| By: | Iain MacRury |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415251266 |
| eText ISBN: | 9781134530496 |
| Edition: | 1 |
| Copyright: | 2009 |
| Format: | Reflowable |
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Table of Contents
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a