Marketing the e-Business
| By: | Charles Dennis; Lisa Harris |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415256018 |
| eText ISBN: | 9781134520275 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Reflowable |
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Table of Contents
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in