Managerial Economics
A Game Theoretic Approach| By: | Tim Fisher; Robert Waschik |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415272896 |
| eText ISBN: | 9781134483174 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Reflowable |
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This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.Topics covered include:*product differentiation*price discrimination*hiring and training workers*labor-management relations*international tradeA host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.