Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective| By: | Bertrand Moingeon |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415282055 |
| eText ISBN: | 9781134460144 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Reflowable |
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Table of Contents
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h