A Handbook of Corporate Communication and Public Relations
| By: | Sandra Oliver |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415334198 |
| eText ISBN: | 9781134314478 |
| Edition: | 1 |
| Copyright: | 2004 |
| Format: | Reflowable |
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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne