The Olympic Games Explained
A Student Guide to the Evolution of the Modern Olympic Games| By: | Jim Parry; Vassil Girginov |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415346030 |
| eText ISBN: | 9781134281503 |
| Edition: | 1 |
| Copyright: | 2005 |
| Format: | Reflowable |
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This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.