Reconfiguring Public Relations
Ecology, Equity and Enterprise| By: | David McKie; Debashish Munshi |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415394086 |
| eText ISBN: | 9781134161119 |
| Edition: | 1 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
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Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for