The Routledge Companion to Nonprofit Marketing
| By: | Sargeant, Adrian; Wymer Jr, Walter |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415417273 |
| eText ISBN: | 9781134114917 |
| Edition: | 1 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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Table of Contents
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio