International Business and Tourism
Global Issues, Contemporary Interactions| By: | Tim Coles |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780415424318 |
| eText ISBN: | 9781134096565 |
| Edition: | 1 |
| Copyright: | 2008 |
| Format: | Reflowable |
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Whether it�s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel � and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl