Corporate Entrepreneurship & Innovation
| By: | Michael H. Morris; Donald F. Kuratko; Jeffrey G Covin |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9780538478922 |
| eText ISBN: | 9781133172109 |
| Edition: | 3 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the ""what,"" ""how,"" ""where,"" and ""who"" questions surrounding corporate entrepreneurship in today's dynamic business environment.
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