Online Marketing: A User's Manual

  What is SEO anyway? What does affiliate marketing actually mean? Who actually watches corporate videos online?  Whats the difference between a digital brand and a real one?  The internet has changed how most people do their jobs beyond recognition.  Sometimes thats quite exciting, and other times its pretty frightening.  Online Marketing: A Users Manual has all the answers.  Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future might hold.  With this book youll make more money, impress your colleagues, know your customers more and, best of all, never nod with that confused expression on your face again.