The Age of Responsibility: CSR 2.0 and the New DNA of Business
| By: | Wayne Visser; Jeffrey Hollender |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470688571 |
| eText ISBN: | 9781119970996 |
| Edition: | 1 |
| Format: | Page Fidelity |
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This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.