Baidu SEO
Challenges and Intricacies of Marketing in China| By: | Véronique Duong |
| Publisher: | Wiley Global Research (STMS) |
| Print ISBN: | 9781786301116 |
| eText ISBN: | 9781119368748 |
| Edition: | 1 |
| Copyright: | 2018 |
| Format: | Reflowable |
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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.