Digital Services in the 21st Century
A Strategic and Business Perspective| By: | Antoni Sanchez; Belen Carro |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781119314851 |
| eText ISBN: | 9781119314912 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Reflowable |
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Table of Contents
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.
- Includes services, underlying technologies, and internal capabilities for social network advertising
- Covers market dynamics that determine the successes and failures of service offerings
- Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry