Economics of Strategy
| By: | David Dranove; David Besanko; Mark Shanley; Mark Schaefer |
| Publisher: | Wiley Global Education US |
| Print ISBN: | 9781119042310 |
| eText ISBN: | 9781119174776 |
| Edition: | 7 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.