Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
| By: | John DiMarco |
| Publisher: | Wiley Global Research (STMS) |
| Print ISBN: | 9781119118879 |
| eText ISBN: | 9781119118923 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Reflowable |
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Table of Contents
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises