The Wallet Allocation Rule: Winning the Battle for Share
| By: | Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781119037316 |
| eText ISBN: | 9781119037309 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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Wallet Allocation Rules focuses on a huge problem facing businesses today: the metrics that businesses track do not reflect the share of wallet, or the percentage of a customers spending within a category thats secured by a given brand, store, or firm. While a company can measure customer loyalty, those metrics do not always correlate to the share of business that customers allocate to the firms they use. In other words, how can a company tell how their customers will divide their spending among them and their competitors? This book will provide an easy approach to and solid strategic frameworks for growing and tracking this share.