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Cover image for book Effective CRM using Predictive Analytics

Effective CRM using Predictive Analytics

By:Antonios Chorianopoulos
Publisher:Wiley Professional Development (P&T)
Print ISBN:9781119011552
eText ISBN:9781119011576
Edition:1
Copyright:2016
Format:Reflowable

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Primary: data mining practitioners and consultants, data analysts, statisticians, CRM officers.

Secondary: academics and students interested in applied data mining.

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