Copy, Copy, Copy: How to do smarter marketing by using other people's ideas

Copy, Copy, Copy describes how to change mass behaviour through social influence. This energetic, provocative volume is the most practical. It offers a set of templates for successful marketers and managers to copy. It puts the insights and maps of behaviour developed previously to work and gives a set of 100 template strategies to deploy - each appropriate to the nature of the behaviour theyre trying to change. Each strategy is illustrated by a well-known example in marketing and/or contemporary popular culture from all around the world and across different platforms.Copy, Copy, Copy serves as a pattern-book for real world marketers and others engaged with changing mass behaviour, and offers: A set of practical templates for marketers and managers to copy Well-known examples such as how Apples choice of white ear-pieces helped to make their MP3 player the defacto choice Grounded strategies and platforms for experimenting and learning