The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World

Agility is the ability to adapt, rapidly and continuously, to market change. Future competitive advantage hinges on the ability to see, and quickly capture, opportunities. Technology-based firms, such as Google, Apple and Amazon, have mastered agility, but so have some mature companies in traditional industries, such as retailer Home Depot and quick serve restaurant chain Popeyes. How can any company can take steps to be more agile and become an industry-leader? The Agility Advantage presents a practical roadmap to companies of all sizes that wish to develop the skills that lead to exceptional agility. Agility requires a clear and compelling vision. It requires running your business so that leaders mix with customers and the front line. It requires using your competitors products, and  your own, gaining ideas from other industries, and choosing the opposite path from your competitors. It requires logic and imagination, flexibility and resolve.  Executives and entrepreneurs who implement Setili's practical recommendations will make the right choices about what to invest in, what to change, and what to abandon. They will stay ahead of the competition by innovating extraordinary customer value.  They will be uncatchable.The future will present more opportunities, but narrower windows to capture them. We must be alert and agile in order to take quick action--the right action--to succeed. The Agility Advantage is essential reading for any company to adapt and thrive in a fast-changing world.