UnSelling: The New Customer Experience
| By: | Scott Stratten, Alison Kramer |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781118943007 |
| eText ISBN: | 9781118943014 |
| Edition: | 1 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options - your problem, or not your problem Outrage Outreach one thing