Categorical Statistics for Communication Research
| By: | Bryan E. Denham |
| Publisher: | Wiley Global Research (STMS) |
| Print ISBN: | 9781118927090 |
| eText ISBN: | 9781118927076 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Table of Contents
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
- Provides techniques for analyzing categorical data from a communication studies perspective
- Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
- Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
- Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides