Research Methods in Intercultural Communication: A Practical Guide
| By: | Zhu Hua |
| Publisher: | Wiley Global Research (STMS) |
| Print ISBN: | 9781118837436 |
| eText ISBN: | 9781118837481 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Table of Contents
Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.
- Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years
- Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.
- Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions
- Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers