Marketing Management: The Big Picture
| By: | Christine Nordhielm |
| Publisher: | Wiley Global Education US |
| Print ISBN: | 9781118014554 |
| eText ISBN: | 9781118801192 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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Table of Contents
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.