Open Innovation: New Product Development Essentials from the PDMA

The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners.  Some of the tools and practices to be covered include: 1) Product Platforming - This approach involves developing and introducing a partially completed product, for the purpose of providing a framework or toolkit for contributors to access, customize, and exploit.  2) Idea Competitions - This model entails implementing a system that encourages competitiveness among contributors by rewarding successful submissions.  3) Customer Immersion - While mostly oriented towards the end of the product development cycle, this technique involves extensive customer interaction through employees of the host organization. 4)Collaborative Product Design and Development - Similar to product platforming, an organization incorporates their contributors into the development of the product.  5) Innovation Networks - Similarly to idea competitions, a firm leverages a network of contributors in the design process by offering a reward in the form of an incentive, and many others.