The Customer-Centric Web Harnessing the Power of Holistic Conversion Rate Optimization

It's no longer good enough to have a pretty website. Whether you run an Internet company or a brick-and-mortar store using the Internet to boost sales - for your business to survive online, you must be able to convert traffic into sales. Conversion rate optimization is the science of testing and tweaking a webpage or an entire marketing plan to convert the maximum number of people possible. And the sooner you start using it, the better. The standard 1% conversion rate will not fly anymore. You need to boost conversions and consumption with as much of your hard-earned traffic as you can get. The book will:  Teach a variety of tested and proven strategies for increasing conversions. Detail split testing methods and when to use each one. Unveil a holistic approach to customer-centric marketing that not only increases conversions, but also establishes brand loyalty and encourages customer word-of-mouth. This book teaches "holistic conversion", which means we optimize the entire sales process, not just one web page or site. This distinction is important because it's not just your website that drives conversion; it's your whole approach to your customers, your marketing, and your business.