Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Many companies have lost confidence in the old ways of running a business.  Enter Design Thinking. It can be applied to make sense of and bring about creative solutions to current and complex business problems. This book presents a framework of Design Thinking that is relevant to business, marketing, and design strategies and provides a toolkit to apply design concepts for immediate use in everyday work. The book is organized into four sections. The first two serve as an introduction to Design Thinking, including its values and application in the business world. The third section looks at sixteen key problems that most businesses face, with each challenge targeted by a tailored Design Thinking approach. The final section provides an application framework for these business challenges through exercises, activities, and resources. It provides real life examples to show how Design Thinking is applied across different industries and contexts, including an illustrated outcome to show the tangibility of the practices. The book is an essential guide for any business seeking to use design as a problem-solving tool as well as a business method to transform companies and cultures.