Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Digital technologies are disrupting every industry, but todays businesses respond because theyre caught in a snarl of internal data silos and legacy marketing approaches. As a result, consumers have gained control and are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess.  Get the Most From Your Data will provide a strategic roadmap for executives who want to clear the chaos so they can start driving competitive advantage and top line growth.  Using real-world examples, non-technical language, additional downloadable resources and a healthy dose of humor, Get the Most From Your Data will help readers discover:  The remedy offered by a scientific approach known as data-driven marketing  How marketers can use data to learn what they need to know  Strategies to drive marketing relevance and Return On Marketing Investment (ROMI)  Approaches to managing marketing spend - a companys largest variable expenditure  Proven ways to elevate customer experiences