Fashion Marketing Communications
| By: | Gaynor Lea-Greenwood |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781405150606 |
| eText ISBN: | 9781118496176 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
Lifetime - $33.60
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.