Beam, Straight Up: The Bold Story of the First Family of Bourbon
| By: | Fred Noe; Jim Kokoris |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781118378366 |
| eText ISBN: | 9781118438138 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
- Includes details of Fred Noe's life on the road, spreading the bourbon gospel
- Describes Fred's journey to becoming the face of one of America's most iconic brands
- Shares a simple primer on how bourbon is made
- Offers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.